Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q6i00

Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | Linked In Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content .

This is not a traditional content role .
Your job is simple:

Turn content → conversations → pipeline

You will:

- Create high-performing Linked In content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities .

What You’ll Own 1. Content-Driven Lead Generation (Primary Focus)

- Create high-performing content on Linked In:
- Posts
- Hooks
- Carousels

- Identify content angles that attract high-intent B2B buyers
- Test and optimize content based on performance

2. Content → Conversation → Pipeline

- Turn engagement into real conversations :
- Likes
- Comments
- Profile views

- Initiate natural, non-salesy DMs
- Qualify prospects and move them into pipeline

3. Audience Engagement & Lead Nurturing

- Engage daily through comments and DMs
- Build relationships (not just send messages)
- Follow up consistently with value-driven interactions

4. Funnel & Conversion Optimization

- Build simple inbound funnels:
- Content → Engagement → Conversation → Call

- Improve conversion rates at every stage
- Create:

- Lead magnets
- Nurture flows

5. Supporting Sales (Optional / Nice-to-Have)

- Share insights with founder on:
- Messaging
- Objections
- Audience behavior

- Help improve conversion quality

What Makes You a Strong Fit

- You know how to turn content into pipeline (not just likes)
- You’ve personally generated:
- Leads
- Conversations
- Booked calls





- You think in funnels and systems , not just posting
- You’re both:

- Creative (content)
- Analytical (performance-driven)

- You take ownership of outcomes

Requirements (Must-Have)

- 2+ years experience in:
- B2B inbound marketing
- Content-led growth

- Strong experience with:

- Linked In content

- Proven ability to:

- Generate inbound leads
- Drive conversations

- Excellent copywriting skills
- Understanding of B2B sales cycles (2–3 months)

Nice to Have

- Experience building personal brands
- Familiarity with tools like:
- Hub Spot
- Apollo

- Experience with:

- Lead magnets
- Content funnels

- Exposure to SaaS or B2B services

What a Typical Day Looks Like

- Write and publish Linked In content
- Engage with audience (comments, DMs)
- Start conversations with high-intent prospects
- Follow up and nurture leads
- Track performance and optimize content
- Work with founder on pipeline quality

In short:
You turn attention into conversations — and conversations into revenue pipeline.

Key Metrics (KPIs)

- Number of inbound conversations generated
- Qualified leads added to pipeline
- Conversion rate:
- Content → Conversation
- Conversation → Call

- Engagement quality (not vanity metrics)
- Consistency of content output

Why This Role Stands Out

- Direct impact on revenue (not just marketing metrics)
- High ownership — you own inbound pipeline
- Work directly with founder (fast feedback loop)
- No corporate layers or slow approvals
- Opportunity to grow into:
- Head of Growth
- Demand Generation Lead

Interview Process

- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding

Apply Now

If you’re someone who has actually generated pipeline from content and understands how to turn audience → relationships → revenue , this is a high-leverage role.

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q6i00

📌 Inbound Marketing ManagerB Pipeline & Demand Generation) (Argentina)
🏢 Pavago
📍 Argentina