Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q6gbe

Mission & ResponsibilitiesChampion Havas unique approach to 'media planning +' in the form of Mx – emphasizing media experience versus media planning which includes connection, context and contentWork closely with data and strategy communities as well as client leadership and specialists' teamsBuild relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendationsContribute to the client satisfactionEnsure audience planning and data integration from Mx brief to Mx measurementMedia Experience best practicesEmbody the Mx excellenceChampion Havas unique approach to 'media planning +' in the form of Mx – emphasizing media experience versus media planning which includes connection, context and contentWork closely with data and strategy communities as well as client leadership and specialists' teamsBuild relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendationsContribute to the client satisfactionEnsure optimal Mx deliveryEnsure audience planning and data integration from Mx brief to Mx measurementMedia Experience ownershipCreate optimal Mx, defined as Connection x Context x ContentWork with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools,



into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client, brief and strategyDeliver overall experience and articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teamsCreate and present Mx Story to clientsCreate the Mx guidelines in liaise with relevant internal specialist teamsEnsure quality control on plan recommendation against Mx deliveryProvide insightful post campaign optimizationPrevious Experience & Industry Background8+ years professional experience in strategic planningMedia, BrandQualifications & LanguagesBachelor's or Master's degree in Business, Marketing or AdvertisingLanguages: English (Advanced)Soft Skills & CompetenciesUnderstanding the businessTaking initiativeFocusing on performanceBuilding collaborative relationshipsMedia and media planningMx Champion (Connection, Context, Content)OmnichannelStrong negotiation skillsElite ProgrammaticData processing and managementMarketing StrategyTechnical skillsAdvertising technologiesOperational performance management tools (e.G. Pilot, Magnitude)Audience planning tools (e.G. Polaris)Office software#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q6gbe

📌 Account Manager Regional (Comodoro Rivadavia)
🏢 Havas Argentina
📍 Comodoro Rivadavia