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Paid Media StrategistLocation: RemoteSchedule: Full-Time | 9:00 AM – 5:00 PM PTEmployment Type: Independent ContractorLanguage requirement: Advanced English C1About the CompanyThis fast-growing digital marketing agency specializes in high-performance, data-driven media strategies across multiple channels.The company partners with brands to plan, execute, and optimize integrated campaigns that drive measurable growth and maximize return on investment.With a strong focus on innovation, programmatic expertise, and strategic execution, the team operates in a collaborative and results-oriented environment where data, creativity, and performance intersect.Role OverviewThe company is seeking a highly strategic Paid Media Strategist to lead the planning, development, and performance oversight of integrated media campaigns.This is a senior-level role focused primarily on strategy (≈80%), responsible for translating business objectives into clear media plans, KPIs, and budget allocation frameworks across multiple channels.The role collaborates closely with execution teams, including programmatic media traders, ensuring campaigns are aligned, optimized, and delivering strong performance outcomes.Key ResponsibilitiesMedia Strategy & PlanningDevelop full-funnel, integrated media strategies across programmatic, search, social, and traditional channelsDefine audience targeting, channel mix, and budget allocationTranslate business goals into measurable KPIs (CPA, ROAS, reach, frequency)Plan and manage approximately ***** campaigns annuallyMultichannel Campaign OversightProvide strategic direction across platforms such as DSPs, Google Search, YouTube,



and social mediaIdentify new opportunities through audience insights and market researchEnsure campaigns are aligned with performance goals and brand objectivesVendor & Partner ManagementLead RFP processes and evaluate new media partnersNegotiate insertion orders (IOs) and manage vendor relationshipsOversee campaign pacing and budget allocation efficiencyPerformance Analysis & ReportingMonitor campaign performance and provide optimization recommendationsDeliver weekly performance updates and post-campaign reportsRecommend budget shifts based on real-time insightsMeasurement & AttributionDefine tracking frameworks using tools such as GA4 and Google Tag ManagerAnalyze attribution models to inform long-term strategyQualificationsExperience & Skills5+ years of experience in media strategy, planning, or digital advertising3+ years of experience in programmatic advertisingProven experience managing large-scale media budgets ($1M+)Strong knowledge of DSP platforms (e.G., The Trade Desk or similar)Experience managing vendor relationships and RFP processesProficiency in GA4, Google Tag Manager, and analytics toolsKey AttributesStrategic thinker with strong analytical capabilitiesData-driven mindset with the ability to translate insights into actionProactive and autonomousStrong collaboration and leadership skillsWhat Success Looks LikeConsistently achieving campaign performance targetsMaintaining efficient budget pacing across all campaignsProactively identifying optimization opportunitiesDriving strategic direction while supporting execution teamsOpportunityThis role offers the opportunity to take ownership of high-impact campaigns in a fast-paced and growing environment.The Paid Media Strategist will play a key role in shaping media strategy, managing significant ad spend, and driving measurable business results.#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q5ab1

📌 Paid Media Specialist (San Carlos de Bariloche)
🏢 Entrepreneur Cooperative
📍 San Carlos de Bariloche