Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q3318

Publisher organization is scaling into an enterprise-focused growth function. To support that evolution, we are hiring a Senior Manager, Product Marketing to serve as the strategic marketing lead behind our publisher-facing GTM efforts.
This is not a traditional campaign or content marketing role. This person will sit at the intersection of sales, market intelligence, and product narrative development, helping shape how we identify publisher opportunities, position monetization solutions, arm the sales team, and sharpen our competitive story in the market.
The idóneo candidate is equal parts strategist, analytical thinker, and senior B2B marketer with the ability to turn fragmented market signals into clear recommendations and compelling commercial narratives.
This role reports directly to the Senior Director of Growth & Development and works cross-functionally with Business Development, Sales Engineering, Product, and Revenue Operations leadership.
Requirements:
RESPONSIBILITIES:
Publisher GTM Positioning & Narrative Development
● Own publisher-facing market positioning, value proposition development, and
competitive differentiation across AdAction's monetization and rewarded engagement
solutions.
● Build and continuously refine the commercial narrative against owned-and-operated
reward networks, fragmented monetization alternatives, and competing ad-tech
providers.
● Ensure all external-facing messaging holds up in sophisticated enterprise publisher
conversations.
Market Intelligence & Vertical Strategy
● Conduct ongoing category deep-dives across key publisher verticals including gaming,
fintech, shopping, loyalty, cashback, and utilities.
● Develop competitive intelligence updates, publisher opportunity maps, and market sizing
recommendations to inform leadership decisions.
● Translate industry movement, competitor behavior, and publisher trends into actionable
GTM recommendations.




Revenue Modeling & Commercial Insight Support
● Partner with internal stakeholders to develop benchmark models, monetization
opportunity sizing, and ROI frameworks by publisher segment.
● Build a strong understanding of publisher economics including RPM, ARPDAU,
retention, engagement metrics, and monetization patterns.
● Support strategic recommendations with commercially grounded data and analysis.
Sales Enablement Strategy
● Define the strategic framework behind publisher sales materials including objection
handling, competitive battle cards, ROI narratives, and publisher-specific case study
recommendations.
● Direct the prioritization and development of assets that improve sales readiness and
shorten deal cycles.
● Continuously identify gaps in sales enablement based on market feedback and pipeline
learnings.
EXPERIENCE AND QUALIFICATIONS
● 5 to 8 years of experience in B2B marketing, product marketing, GTM strategy, market
intelligence, or commercial strategy.
● Strong preference for candidates with experience in ad-tech, mobile marketing,
performance advertising, affiliate marketing, app monetization, or related digital growth
ecosystems.
● Excellent written and verbal English communication skills with the ability to produce
polished, publisher-facing strategic narratives.
● Highly analytical and comfortable interpreting revenue models, publisher economics, and
market data without requiring heavy analyst support.
● Strong strategic instincts with the ability to form opinions on markets, verticals, and
competitive opportunities rather than simply executing briefs.
● Proven experience building sales enablement or commercial GTM materials that directly
support revenue teams.
● Highly autonomous, organized, and comfortable operating in fast-moving and
ambiguous environments.
● Advanced proficiency in Canva, Google Slides, PowerPoint, Excel, and CRM-driven
GTM workflows.

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q3318

📌 Senior Manager, Product Marketing (Buenos Aires)
🏢 Techunting
📍 Buenos Aires