26 may
|
Chevron
|
Buenos Aires
26 may
Chevron
Buenos Aires
Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q1rru
Buenos Aires Downstream Service Center, provides back office and customer service support to the North America (US and Canada) and Latin America Retail, Aviation, Commercial & Industrial, Lubricants and Chemicals businesses.
About the Role
Responsibilities for this position may include but are not limited to:
Audience Strategy & Segmentation
- Develops audience segments over time using behavioral insights, predictive analytics and/or AI-driven analysis
- Defines audience logic and recommends targeting criteria for personalized marketing journeys
Data Stewardship & Enablement
- Verifies and validates data availability for Journey Delivery and campaign execution.
- Provision audience data to campaign specialists across B2C and B2B channels.
- Maintain and evolve RFM (Recency, Frequency, Monetary) modeling frameworks
- Act as a data steward and end-user advocate for data quality and usability.
Cross-Functional Collaboration
- Liaise with internal teams to ensure seamless campaign execution. (i.e. Marketing Technology, Data Science, Programs)
- Strong partnership with the Customer Experience Data Analyst
Performance & Optimization
- Monitor audience performance metrics and campaign effectiveness.
- Provide support to all data analysis for overall Marketing performance measurement (ROI)
- Support the development of dashboards and visualizations to inform decision-making.
Contribute to the Audience Analysis Roadmap (Descriptive Predictive
- Prescriptive)
Required Qualifications:
- Bachelor’s degree in Marketing, Business Analytics, or related field.
- 2+ years of experience in marketing operations or audience management.
- Experience with designing and delivering Azure API and associated data platform solutions.
- Familiarity with SQL and data visualization tools (e.g., Tableau CRM)
- Experience working in a integral operations organization
- Strong communication and project management skills.
Preferred Qualifications:
- Demonstrated ability to work directly with business partners and cross-functional teams.
- Experience with visualization tools, creating data sources, SQL
- Experience building and managing data in Tableau CRM
Relocation Options:
Relocation will not be considered within Chevron parameters.
International Considerations:
Not considered.
Chevron participates in E-Verify in certain locations as required by law.
Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q1rru
📌 Consumer Audience Specialist (Buenos Aires)
🏢 Chevron
📍 Buenos Aires