Consumer Audience Specialist (Buenos Aires)

Consumer Audience Specialist (Buenos Aires)

26 may
|
Chevron
|
Buenos Aires

26 may

Chevron

Buenos Aires

Buenos Aires Downstream Service Center, provides back office and customer service support to the North America (US and Canada) and Latin America Retail, Aviation, Commercial & Industrial, Lubricants and Chemicals businesses.

About the Role

Responsibilities for this position may include but are not limited to:
Audience Strategy & Segmentation
- Develops audience segments over time using behavioral insights, predictive analytics and/or AI-driven analysis
- Defines audience logic and recommends targeting criteria for personalized marketing journeys

Data Stewardship & Enablement
- Verifies and validates data availability for Journey Delivery and campaign execution.
- Provision audience data to campaign specialists across B2C and B2B channels.
- Maintain and evolve RFM (Recency, Frequency, Monetary) modeling frameworks
- Act as a data steward and end-user advocate for data quality and usability.

Cross-Functional Collaboration
- Liaise with internal teams to ensure seamless campaign execution. (i.e. Marketing Technology, Data Science, Programs)
- Strong partnership with the Customer Experience Data Analyst

Performance & Optimization
- Monitor audience performance metrics and campaign effectiveness.




- Provide support to all data analysis for overall Marketing performance measurement (ROI)
- Support the development of dashboards and visualizations to inform decision-making.

Contribute to the Audience Analysis Roadmap (Descriptive Predictive
- Prescriptive)

Required Qualifications:

- Bachelor’s degree in Marketing, Business Analytics, or related field.
- 2+ years of experience in marketing operations or audience management.
- Experience with designing and delivering Azure API and associated data platform solutions.
- Familiarity with SQL and data visualization tools (e.g., Tableau CRM)
- Experience working in a integral operations organization
- Strong communication and project management skills.

Preferred Qualifications:

- Demonstrated ability to work directly with business partners and cross-functional teams.
- Experience with visualization tools, creating data sources, SQL
- Experience building and managing data in Tableau CRM

Relocation Options:
Relocation will not be considered within Chevron parameters.

International Considerations:
Not considered.

Chevron participates in E-Verify in certain locations as required by law.

📌 Consumer Audience Specialist (Buenos Aires)
🏢 Chevron
📍 Buenos Aires

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