Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q0ym7

You are passionate about how people discover brands in a fast‑changing search landscape.

The Wow

You will own and shape organic visibility for a key LATAM market across traditional search and emerging discovery platforms. This is a high‑impact role where your SEO expertise directly drives growth and protects brand performance.

A taster of what you will be involved with

- Own and execute a comprehensive Organic Search and Discoverability strategy across traditional search engines, AI‑driven discovery, and emerging platforms for Argentina
- Translate business objectives and market opportunities into prioritised SEO roadmaps that balance growth, scalability, and risk
- Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies
- Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact
- Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams
- Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles




- Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance
- Proactively identify and mitigate SEO risks to protect brand reputation and domain performance
- Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

What we are looking for

- Strong hands‑on experience owning and executing SEO strategies in a dynamic environment
- Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale
- Experience translating business goals into prioritised, actionable SEO roadmaps
- Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders
- Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools
- Professional working proficiency in English and native‑level Spanish (Argentina)
- Experience working with AI‑driven search, discovery platforms, or emerging search experiences
- Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks
- Experience collaborating in regional or integral matrix organisations

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Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q0ym7

📌 Senior SEO Specialist (Buenos Aires)
🏢 Betsson Group
📍 Buenos Aires