Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q0wui

We’re looking for a Creative Strategist / Growth Marketer who has been in the trenches and knows how to build, test, and scale direct-response ad creatives for CPG brands (DTC or omnichannel).

This is not a brand “vibes” role.

This is a performance-first role focused on what converts .

You will own the creative strategy for paid social and help drive revenue through structured creative testing, strong hook-driven messaging, and sharp performance analysis. You’ll work closely with designers, editors, creators, and media buyers to execute quickly and iterate constantly.

Key Responsibilities Creative Strategy Ownership

- Own and drive creative strategy across paid social channels including:
- Meta (Facebook & Instagram)
- Tik Tok
- You Tube Shorts

- Develop direct-response creative concepts rooted in:

- consumer psychology
- hook-first messaging
- offer and angle testing
- structured hypothesis-driven experimentation

Direct-Response Creative Development

- Write and structure performance creatives including:
- ad scripts (UGC + founder-led)
- UGC briefs and creative direction
- static and video ad concepts
- messaging frameworks (hooks, claims, objections, proof, CTAs)

- Generate a consistent pipeline of high-volume ad ideas and iterations (not one-off concepts).

Testing Frameworks & Iteration

- Build and manage creative testing systems designed for:
- velocity
- clear learning
- scaling winners

- Translate campaign performance into creative actions:

- what to scale
- what to kill
- what to iterate and re-test

Collaboration & Execution

- Partner with:




- designers and video editors to execute fast
- media buyers to align testing priorities and data needs
- creators / UGC pipelines (when applicable)

- Ensure concepts are shipped quickly, clearly, and with performance intent.

Performance Analysis

- Use performance data to evaluate creative effectiveness and drive decisions using metrics such as:
- CPA
- ROAS
- MER
- thumb-stop rate / hook rate
- creative fatigue signals

- Stay ahead of creative and platform trends, while maintaining a conversion-first approach.

Requirements

- 3+ years of experience in growth marketing, creative strategy, or performance creative roles.
- Hands-on experience supporting CPG brands (DTC or omnichannel).
- Proven ability to create direct-response ads that scale , not just awareness campaigns.
- Strong understanding of performance marketing levers including:
- hooks and scroll-stopping frameworks
- UGC-style creative patterns
- offer/angle testing systems
- full-funnel messaging

- Strong copy instincts and ability to write hooks, headlines, and CTAs that convert.
- Ability to operate both strategically and tactically (you can lead the strategy and also produce deliverables).
- Comfortable in a fast-paced, performance-driven environment with rapid iteration.

Bonus Points (Nice to Have)

- Experience scaling brands from 6 → 7 or 8 figures .
- Background at a recognizable CPG or high-growth DTC brand.
- Experience briefing creators or managing UGC pipelines.
- Familiarity with structured creative volume systems (e.g., 10–20 new concepts/week plus iterative variations).

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q0wui

📌 Creative Strategist / Growth Marketer (CPG, Direct Response) (Argentina)
🏢 Activate Talent
📍 Argentina