Digital Marketing Specialist (Buenos Aires)

Digital Marketing Specialist (Buenos Aires)

26 may
|
Importante empresa del sector
|
Buenos Aires

26 may

Importante empresa del sector

Buenos Aires

Empresa confidencial is the Sweet Spot for people who want their actions to have a positive general impact while having the flexibility to do it in their own way.

Job Summary:

The Digital Marketing Specialist is responsible for developing, implementing and managing all activities in digital marketing, working with key partners. This includes planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. This role is part of the sales and marketing organization.
We are a multi-country region across Latin America, covering both the North and South Cone. Our key markets include Argentina, Chile, Peru, Colombia, Costa Rica, and Guatemala.

Job Responsibilities:

* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
* Design, build, and maintain our social media presence across relevant platforms.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Identify trends and insights,



and optimize spend and performance based on the insights.
* Brainstorm new and creative growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Utilize strong analytical capability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Instrument conversion points and optimize user funnels.
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
* Collaborate with agencies and other vendor partners.

Requirements:

* Proven working experience in digital marketing, preferably within the consumer electronics or retail industry.
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
* Highly creative with experience in identifying t

📌 Digital Marketing Specialist (Buenos Aires)
🏢 Importante empresa del sector
📍 Buenos Aires

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