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If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies.

Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning.

Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through theDilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career withDilawri

Position Overview

The Product Trainer – Mercedes-Benz (BC Region) isresponsible for elevating product knowledge, competitive positioning, and saleseffectiveness across Dilawri’s Mercedes-Benz locations in British Columbia.

Reporting to the Regional Leadership Team, this role plays a strategic part indriving improved sales performance, higher conversion rates, and increasedgross through consistent and impactful training.

This position is field-based and requires regular travelbetween dealership locations, delivering both structured training sessions andin-store coaching.





The Product Trainer partners closely with dealershipleadership and sales teams to ensure consistent, confident, and competitivemessaging across all customer interactions.

The expectedpayfor this position is $80,000.00- $100,000.00 annually.

Primary Duties and Responsibilities

- Deliver structured product and competitivetraining on a weekly cadence across all assigned stores
- Develop and maintain a comprehensive competitivecomparison program (BMW, Audi, Lexus, and other luxury brands)
- Train sales teams on how to effectively positionMercedes-Benz vehicles in real customer conversations
- Lead new model launch training, incorporatingcompetitive insights, key differentiators, and clear talking points
- Support Product Specialist model rollout throughin-store coaching, deal observation, and real-time feedback
- Identify gaps in product knowledge and salesexecution, and proactively address them through targeted coaching
- Create and maintain Why Buy the Car materialswith strong, clear competitive positioning
- Reinforce consistent, confident messaging to improve customer experience and sales effectiveness
- Partner with dealership leadership to aligntraining efforts with business objectives and performance goals




- Monitor training effectiveness and adaptprograms to maximize engagement and impact

Qualifications Required

Education & Experience:

- Provenexperience in the automotive industry, preferably within a luxury brandenvironment
- Strongbackground in product training, sales coaching, or dealership salesleadership
- Demonstratedexpertise in competitive vehicle knowledge and market positioning
- Exceptionalpresentation and facilitation skills, with the ability to engage andchallenge experienced sales professionals
- Strongability to simplify complex product and competitive information intoclear, impactful messaging
- Field-drivenmindset with a hands-on approach to coaching and development
- Highlevel of accountability, organization, and time management
- Excellentinterpersonal and communication skills
- Abilityto build credibility and influence across multiple dealership teams
- Stronganalytical mindset with the ability to identify performance gaps andimplement solutions

Other Requirements:

- Validdriver’s license
- Legallyentitled to work in Canada

About Dilawri

In addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:

- Discountedemployee vehicle purchase program
- Job-specificcoaching & training programs
- Employeewellness & assistance programs
- Employeesocial events

Build your career with a team thatis driven byexcellence,integrityand innovation.

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Required Skill Profession

Other General

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📌 Product Trainer Dilawri Group of Companies BC Region Vancouver, BC (Mercedes)
🏢 Dilawri Group Of Companies
📍 Mercedes