Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q08na

Key Responsibilities

The mission of the Growth Marketing Manager – Acquisition is to accelerate Trafilea’s customer acquisition strategies through cutting‑edge paid media, AI‑powered marketing, and creative experimentation. This role leads the acquisition funnel end‑to‑end, balancing scale with efficiency (CAC, ROAS, LTV) and ensuring Trafilea stays ahead of fast‐evolving digital marketing trends. Beyond execution, the role requires a strategic, entrepreneurial mindset, strong creative instincts, and leadership of cross‑functional teams to shape the future of our brands.

Strategic Leadership & Performance Growth

- Architect best‑in‑class acquisition strategies across Meta, TikTok, YouTube, Pinterest, and emerging channels.
- Manage high‑budget, multi‑channel media investments, balancing efficiency and scale.
- Build rapid experimentation frameworks to test, iterate, and scale winning campaigns.

Creative Strategy & Funnel Optimization

- Partner with Creative Strategy leads to co‑develop high‑performing campaigns.
- Optimize landing pages, product pages, checkout flows, and post‑purchase experiences.
- Translate customer pain points and motivations into data‑driven messaging strategies.

AI‑Driven Marketing & Data‑Led Decision Making

- Implement AI‑powered tools for media automation, bidding,



and predictive analytics.
- Work with BI teams to develop real‑time dashboards and ensure data accuracy in decision‑making.
- Continuously stay updated on AI developments, platform changes, and industry trends.

Cross‑Functional Leadership

- Lead and mentor growth marketers, creative strategists, designers, and editors.
- Ensure cross‑team alignment (creative, BI, product, engineering) to execute acquisition strategies seamlessly.
- Build a culture of accountability, innovation, and performance excellence.

Qualifications

- 7+ years in digital marketing, performance acquisition, and paid media buying at scale.
- Proven track record managing high‑budget, multi‑channel campaigns.
- Expertise in AI‑powered marketing tools and automation.
- Advanced analytical ability to translate data into strategy.
- Strong creative instincts to align messaging with customer psychology.
- Experience leading cross‑functional teams in fast‑paced environments.
- Hands‑on, operational depth — able to both lead and execute.
- Strong leadership, communication, and collaboration skills.
- Growth mindset with weekly learning and application of new strategies.
- Ability to think like a marketer, not just a media buyer.

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Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q08na

📌 Sr Growth Marketing Manager, Acquisition (Buenos Aires)
🏢 Trafilea
📍 Buenos Aires