Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q0661

Job Title: YouTube Creative Director – DTC Direct Response
Job Type: Full-time / Remote
Work Hours: PST (Pacific)

Job Overview

We’re helping our client find a creative leader to build YouTube into a major paid acquisition channel for a fast-growing DTC minerals & supplements brand. In this role, you will lead YouTube direct-response creative from concept through production, developing platform-native ads designed to convert cold traffic at scale while shaping the brand’s creative direction on YouTube.

Responsibilities

Creative Concept Development

- Generate and evolve YouTube ad concepts—hooks, angles, narrative structures, formats—that drive measurable acquisition
- Write and develop scripts built for YouTube's attention dynamics (the first 5 seconds, mid-roll retention, CTA placement)
- Bring fresh creative angles rooted in direct response principles and brand positioning

Creative Direction & Team Leadership

- Direct the internal creative team through ideation, briefing, production, and iteration
- Establish creative standards for what winning YouTube ads look like for this brand
- Build a shared creative language between strategy, production, and performance

Testing & Iteration

- Design structured creative testing frameworks (hooks, formats, lengths, messaging hierarchies)
- Analyze performance data and translate learnings into next-round creative direction




- Identify fatigue signals early and stay ahead with fresh concepts in the pipeline

Creative Pipeline Management

- Maintain a steady flow of YouTube-ready concepts capable of supporting $50k+/day in spend
- Build repeatable systems for developing, rotating, and scaling winning creative
- Document what works—angles, proof structures, emotional triggers—so learnings compound

Collaboration with Media

- Partner with our Google media buyer to align creative output with campaign objectives
- Translate performance insights into specific creative recommendations
- Support scaling decisions with creative judgment and rapid iteration

Requirements

Must-Have

- 5+ years in DTC growth, paid creative, or content strategy with deep YouTube experience
- Demonstrated success developing YouTube creative at scale ($50k+/day spend environments)
- Strong command of YouTube-specific formats, viewer behavior, and performance levers
- A portfolio or case studies showing YouTube ads you've concepted or directed
- Ability to think like a direct response copywriter and a brand strategist simultaneously

Nice-to-Have

- Experience in health, wellness, or supplements (regulated categories with compliance constraints)
- Background working with founders or small, fast-moving teams
- Familiarity with full-funnel YouTube strategy from prospecting through retargeting

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q0661

📌 YouTube Creative Director - DTC Direct Response - 54353457551 (Argentina)
🏢 Activate Talent
📍 Argentina