Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q03k4

Director of E-Commerce

Company: Confidential Dermatology-Founded Skincare Brand
Employment Type: Full-Time
Location: Remote

About the Brand

We are a fast-growing, dermatologist-founded skincare brand rooted in clinical efficacy, science-backed formulations, and long-term skin health. Trusted by professionals and consumers alike, our products combine medical credibility with elevated brand storytelling.

As our business scales, our digital storefront plays a critical role in education, conversion, and customer trust. We are seeking a Director of E-Commerce to own and scale our DTC business end-to-end and lead the strategy behind our online revenue engine.

The Role

The Director of E-Commerce will be responsible for driving revenue growth, conversion, and customer lifetime value across all DTC channels. This leader will own the ecommerce P&L; and act as the strategic hub connecting marketing, merchandising, technology, operations, and customer experience.

This role is idóneo for a data-driven ecommerce leader with deep DTC experience in skincare, beauty, or health-adjacent brands—someone who understands how to balance clinical education with performance, conversion, and a seamless user experience.

Key Responsibilities

Ecommerce Strategy & Revenue Growth

- Own and scale the DTC ecommerce business, including revenue, conversion rate, AOV, and LTV
- Develop and execute ecommerce growth strategies aligned with overall brand and business objectives
- Forecast performance and manage the ecommerce P&L;

Site Experience & Conversion Optimization

- Own the Shopify (or equivalent) storefront, including homepage, PDPs, PLPs, checkout, and subscriptions
- Lead CRO initiatives informed by data, user behavior, and customer feedback




- Ensure the site experience clearly communicates clinical credibility, education, and trust

Merchandising & Product Strategy

- Partner with Product and Marketing to support new product launches, regimens, bundles, and promotions
- Own onsite merchandising strategy, including product hierarchy, collections, and promotional placement
- Use performance data to guide assortment, pricing, and bundling decisions

Cross-Functional Leadership

- Serve as the connective leader across Growth, Creative, Product, Operations, and Customer Support
- Translate marketing initiatives into onsite execution that maximizes conversion and retention
- Lead and develop a high-performing ecommerce team and manage external partners and agencies

Analytics & Performance Reporting

- Establish KPIs and dashboards to track performance across traffic, conversion, retention, and revenue
- Leverage analytics tools to uncover insights and optimization opportunities
- Present performance updates and strategic recommendations to executive leadership

Requirements

Qualifications

- 7+ years of ecommerce experience, with 3+ years in a leadership role
- Proven success scaling DTC ecommerce for skincare, beauty, wellness, or health-adjacent brands
- Strong understanding of Shopify (or similar platforms), CRO, subscriptions, and onsite merchandising
- Deep analytical mindset with experience owning revenue targets, forecasts, and P&L;
- Excellent cross-functional communication and leadership skills

Nice to Have

- Experience with dermatologist-founded or clinically positioned brands
- Familiarity with compliance considerations in skincare or health-adjacent categories
- Experience with international ecommerce or omnichannel expansion
- Hands-on experience with A/B testing, personalization, and retention tools

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/q03k4

📌 53946434403 - Director of E-Commerce (Derm Brand) (Argentina)
🏢 Activate Talent
📍 Argentina