Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pzspy

About The Opportunity We are looking for a data-driven and results-oriented senior Salesforce Marketing Cloud developer to join our team. In this role, you will be the driving force behind our digital personalization strategies, leveraging SFMC Personalization (Interaction Studio) to deliver meaningful, real-time experiences for our users.

If you are passionate about tailoring customer journeys, connecting complex data points, and optimizing conversion rates across web, app, and CRM channels, this is the perfect opportunity for you.

Responsibilities

- Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio).
- Build personalized, real-time campaigns and experiences based on user behavior, profile data, and context.
- Configure catalogs, events, segments, campaigns, Einstein decisions, and recommendations within the platform.
- Develop and monitor automated journeys and communications in SFMC Engagement, including behavioral triggers and transactional journeys.
- Connect Personalization and Marketing Cloud Engagement to ensure seamless, omnichannel personalized experiences.
- Validate business rules, tracking setups, and user behavior implementations across web and CRM environments.
- Analyze navigation behavior, campaign performance,



and conversion metrics to continuously improve results.
- Partner with CRM, Media, BI, Product, and Tech teams to define segmentation and personalization rules.
- Ensure best practices in data governance, tracking accuracy, and compliance with LGPD/GDPR regulations.

Required Qualifications

- 2 to 4 years of hands-on experience working with Salesforce Marketing Cloud Personalization (Interaction Studio).
- Solid experience configuring campaigns, segments, catalogs, events, and recommendations within the tool.
- Practical knowledge of Journey Builder, Automation Studio, and behavioral triggers.
- Proven track record in web and app personalization strategies based on user behavior.
- Intermediate proficiency in JavaScript for campaign implementation and customization. Solid knowledge of SQL for data analysis and segmentation.
- Experience with performance metrics, A/B testing, and journey optimization techniques

Nice To Have Skills

- Salesforce Certified Marketing Cloud Personalization Accredited Professional or Consultant certifications.
- Familiarity with HTML/CSS for web template adjustments.
- Experience integrating SFMC with Core Salesforce (Sales/Service Cloud) or Data Cloud.
- Advanced or fluent English skills.

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pzspy

📌 Senior Salesforce Marketing Cloud Developer (Argentina)
🏢 Avenue Code
📍 Argentina