24 may
|
Invesp
|
Argentina
Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pydb7
Invesp, founded in 2006, is one of North America's pioneering agencies specializing in conversion rate optimization (CRO). With over 900 clients across 13 countries, the company has conducted more than 52,000 A/B tests with an impressive average success rate of 40%. Invesp is dedicated to helping businesses enhance website performance and drive growth, delivering actionable recommendations and measurable results.
Clients, ranging from industry leaders like eBay and 3M to small-to-medium-sized businesses, benefit from tailored CRO strategies that can achieve a 20% to 45% increase in sales.
You’ll be our go‑to‑market marketing lead, owning the strategy and execution of paid channels, partnerships, and demand generation programs. This role is for a hands‑on marketer who can think in funnels, run paid campaigns, build partner relationships, and execute on programs like webinars and content. You’ll work directly with the founder to shape how we go to market.
Specifically, you’ll:
- Own and scale our Facebook/Meta ads program:
campaign strategy, creatives, audience targeting, budget allocation, and optimization
- Manage and improve our existing Google Ads program: search, performance max, and YouTube, where relevant
- Build out a partnerships motion: identify, pitch, and manage co‑marketing relationships, integration partners, and affiliate opportunities
- Plan and execute a webinar program: topics, speakers, promotion, and follow‑up sequences
- Develop our positioning, messaging, and core marketing assets in collaboration with sales and product
- Build a content and demand‑gen calendar that supports the funnel from awareness to pipeline
- Report weekly on channel performance, CAC, pipeline contribution, and ROI by program
Required:
- 5+ years in B2B marketing, ideally at a SaaS or technology company in the $1M–$20M ARR range
- Hands‑on experience running pa
Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pydb7
📌 B Growth Marketer (Argentina)
🏢 Invesp
📍 Argentina