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OverviewRole: PPC Specialist (Google Ads)Hours: Monday - Friday.
9AM - 5PM CTRemote: LATAMHourly Wage: $1,800 - $3,200We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.
This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.
Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.ResponsibilitiesCampaign Build & SetupBuild and launch search, display, and performance campaignsStructure campaigns based on strategy and account needsImplement keyword targeting and match typesUpload and manage ad creatives and extensionsOptimization & Performance ManagementConduct ongoing campaign optimizationsAdjust bids, budgets, and targeting based on performanceIdentify opportunities to improve CTR, CPC, and conversionsMonitor pacing and performance trendsSearch Term & Negative ManagementPerform regular search term analysisIdentify irrelevant traffic and add negative keywordsRefine keyword targeting to improve efficiencyMaintain clean and scalable keyword structuresReporting & Insights SupportSupport performance reporting and analysisFlag performance changes and anomaliesCollaborate with senior team members on insightsEnsure data accuracy across platformsMust-Haves (Non-Negotiable)3–5 years of hands-on Google Ads experienceStrong understanding of campaign structure and optimizationExperience with search term analysis and negative keyword strategyAbility to manage multiple campaigns simultaneouslyStrong analytical and problem-solving skillsStrong English communication skills (written and verbal)Ability to work independently with minimal supervisionNice-to-HavesExperience with Performance Max and YouTube campaignsFamiliarity with GA4 and conversion trackingExperience with call tracking platformsExposure to other paid channels (Meta, LinkedIn, etc.)Experience working with US-based clientsFamiliarity with reporting tools or dashboardsIdeal Candidate ProfileHighly detail-oriented and data-drivenExecution-focused with strong platform expertiseComfortable working inside Google Ads dailyProactive in identifying optimization opportunitiesOrganized and process-drivenThrives in a fast-paced performance environmentBenefits & Culture NotesRemote work: Work from anywhere—our team is general, and we value work-life balance.Growth opportunities: As a key player you'll have the chance to shape your role and grow with us.Innovative culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.As part of our recruitment process, all candidates will be kindly asked to agree to Lago's Confidentiality and Non-Circumvention Agreement.
This ensures a respectful and professional experience for everyone involved.
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Postúlate en Kit Empleo: kitempleo.com.ar/empleo/py1l3
📌 Ppc Specialist (Google Ads) (Formosa)
🏢 Lago
📍 Formosa
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