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At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally.
Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Sr.
Manager, Frontline Marketing Category to help shape and drive category growth across frontline markets.
This role bridges strategy and execution, owning key elements of the category agenda while influencing cross-functional teams to deliver strong commercial and brand outcomes.
The adecuado candidate combines strategic thinking, strong marketing fundamentals, and influence skills, with the ability to translate insights into scalable actions across markets.
What You'll Do for Us
Own and drive elements of the category and portfolio agenda across frontline markets, aligned to regional and global priorities.
Partner with Brand, C&CL;, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies.
Influence investment choices, priorities, and calendars across brands, IMX campaigns, and innovation initiatives.
Lead synthesis of consumer, shopper, and category insights to support category storytelling and leadership decision making.
Support bottler alignment by clearly communicating category priorities, objectives, and performance expectations.
Guide localization and real time amplification of IMX campaigns within assigned territories.
Monitor and assess category performance, identifying risks, opportunities, and optimization actions.
Lead cross-functional projects and mentor junior team members.
Requirements & Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
8–10+ years of experience in brand, category, or integrated marketing roles within FMCG / CPG.




Experience influencing category or brand strategy across multiple markets or geographies.
Strong understanding of integrated marketing, demand generation, and brand growth levers.
Solid commercial and financial acumen, with experience influencing investment decisions.
Proven ability to influence cross-functional stakeholders without direct authority.
What We'll Do for You
Expanded Scope: Own meaningful pieces of the category agenda across markets.
Leadership Development: Build strategic and enterprise leadership capabilities.
Iconic Brands: Help shape category growth across some of the world's most loved brands.
Career Acceleration: Prepare for Director level leadership in a global organization.
Required Skills
Advertising
Advertising
Agile
AI Concepts
Analytical Thinking
Audience Engagement
Brand Strategy
Creative Strategies
Customer Relationships
Data Insights
Data Strategies
Design
Design Thinking
Experimentation
Ideas Generator
Influencer Marketing
Marketing
Marketing Activities
Marketing Implementation
Market Research
Market Segmentation
Negotiation
Omnichannel Interactions
Portfolio Strategies
Revenue Growth Management
Location(s): Argentina
City/Cities: Capital Federal
Travel Required: 26% - 50%
Relocation Provided: No
Job Posting End Date: maio 25, ****
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/py064

📌 Senior Manager, Ades, Ar&Ur (Buenos Aires)
🏢 Coca-Cola HBC
📍 Buenos Aires