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How will you contribute to our magical experience?
The Sr.
Manager, Performance Marketing will lead the end-to-end paid acquisition strategy for Disney+ LATAM, ensuring investment decisions maximize subscriber growth and revenue contribution while protecting profitability.
This role will partner closely with local and global stakeholders across Finance, Marketing, Data/Insights and Business leadership to define the optimal strategy, forecast outcomes, and manage a consistent operating framework across channels.
The role will work in close coordination with integral channel leads responsible for campaign execution, testing/experimentation leads, and global planning teams, translating business goals into scalable, measurable, and incrementality-driven acquisition plans identifying opportunities to extend performance levers into longer-term outcomes such as retention and LTV.
The Sr.
Manager, Performance Marketing will be responsible for:
Own paid acquisition strategy and investment planning
across performance channels (Search, Social, Programmatic/Video, Affiliates, CTV), defining channel roles, budget allocation, and pacing aligned to subscriber and revenue targets.
Lead financial planning & forecasting for acquisition
: build and socialize investment scenarios, incremental impact cases, CPAs, LTV-based payback logic, and sensitivity analyses; partner with Finance on budgeting cycles, and performance narratives for leadership.
Drive performance management & optimization operating model
: establish KPIs, dashboards, experimentation cadence, governance, and decision forums; ensure disciplined measurement (attribution, incrementality, lift tests) and continuous optimization at scale.
Partner cross-functionally to deliver full-funnel growth outcomes
: collaborate with Creative, Brand, Lifecycle/CRM, Product/Site/UX, Data and Analytics on messaging, landing flows, testing, and audience strategy that improves conversion and quality of subscribers.
Lead and develop the Performance Marketing team




(expected structure: 2 Supervisors + 1 Coordinator, with potential growth): set priorities, coach on strategic thinking and financial acumen, ensure operational excellence, and raise the bar on stakeholder management and executive storytelling.
What we need from you to be part of this story:
10+ years in Performance Marketing / Paid Media; 3+ years in senior leadership roles (Senior Manager / Head level)
Experience in subscription/DTC (streaming, digital services), consumer tech, e-commerce, marketplaces or telecom; LATAM multi-market exposure preferred
Proven people leadership (managing managers) and strong cross-functional influence
Strong stakeholder management with Finance and senior business leaders
Deep expertise across performance channels (Search, Social, Programmatic/Video, App acquisition)
Strong understanding of attribution & incrementality (MMM, lift testing, MTA limitations)
Solid performance economics (CPA, LTV, payback, cohorts, churn)
Experience with experimentation frameworks (creative, funnel, audience testing)
Advanced use of Google Ads, DV360/CM360/SA360, YouTube, TikTok, Meta, Snapchat, CTV
Strong analytical tools: Excel/Google Sheets, Looker / BI (SQL / MMM tools as a plus)
Strategic and analytical mindset with strong business judgment
Financial planning, forecasting and scenario building
Strong stakeholder management, collaboration and influence
Clear executive communication and storytelling
High ownership and ability to operate in fast-paced, ambiguous environments
Team leadership, coaching and capability building
English (advanced), Portuguese (nice to have)
Availability for occasional travel across LATAM / US
We hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity.
"You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality."
Walt Disney
Acerca de The Walt Disney Company (LATAM):
#J-*****-Ljbffr

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pxuqg

📌 Sr. Manager, Performance Marketing (Buenos Aires)
🏢 Disney
📍 Buenos Aires