Paid Media Specialist, Social (Formosa)

Paid Media Specialist, Social (Formosa)

23 may
|
Launch Potato
|
Formosa

23 may

Launch Potato

Formosa

Must Have
Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
Proven ability to monitor and optimize campaign performance using data
Strong attention to detail with a focus on executional excellence and task management
Ability to collaborate across functions and communicate clearly in a remote work environment
Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
This role will require occasional campaign monitoring after hours or on weekends, as needed
Experience
3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns
Your Role
Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies
Outcomes
Execute and manage social and native ad campaigns across platforms such as Meta and Taboola
Monitor daily performance metrics and implement optimizations to creative, bids, and placements
Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
Conduct competitor research and performance audits to surface new testing opportunities
Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
Maintain campaign documentation and update performance trackers regularly to support team throughput
Competencies
Execution-Oriented:



Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth
Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations
Organized and Fast-Learning: Prioritizes competing tasks effectively and quickly picks up new trends or approaches to optimize campaigns
Analytical Thinker: Understands key ad metrics and translates data into actionable strategies that improve funnel performance
Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward
Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations
Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders
Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
The compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments
Equal Employment Opportunity
Since day one, we've been committed to having a diverse, inclusive team and culture.
We are proud to be an Equal Employment Opportunity company.
We value diversity, equity, and inclusion
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics
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📌 Paid Media Specialist, Social (Formosa)
🏢 Launch Potato
📍 Formosa

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