Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pxanp

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally.

Our mission is simple yet powerful: refresh the world and make a difference .

We are seeking a Sr. Manager, Frontline Marketing Category to help shape and drive category growth across frontline markets.

This role bridges strategy and execution , owning key elements of the category agenda while influencing cross‑functional teams to deliver strong commercial and brand outcomes.

The ideal candidate combines strategic thinking, strong marketing fundamentals, and influence skills , with the ability to translate insights into scalable actions across markets.

What You'll Do for Us

- Own and drive elements of the category and portfolio agenda across frontline markets, aligned to regional and general priorities.

- Partner with Brand, C&CL;, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies.

- Influence investment choices, priorities, and calendars across brands, IMX campaigns, and innovation initiatives.

- Lead synthesis of consumer, shopper, and category insights to support category storytelling and leadership decision making.

- Support bottler alignment by clearly communicating category priorities, objectives, and performance expectations.

- Guide localization and real time amplification of IMX campaigns within assigned territories.

- Monitor and assess category performance, identifying risks, opportunities, and optimization actions.

- Lead cross‑functional projects and mentor junior team members.

Requirements & Qualifications

- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.

- 8–10+ years of experience in brand, category, or integrated marketing roles within FMCG / CPG.

- Experience influencing category or brand strategy across multiple markets or geographies.





- Strong understanding of integrated marketing, demand generation, and brand growth levers.

- Solid commercial and financial acumen, with experience influencing investment decisions.

- Proven ability to influence cross‑functional stakeholders without direct authority.

What We'll Do for You

- Expanded Scope: Own meaningful pieces of the category agenda across markets.

- Leadership Development: Build strategic and enterprise leadership capabilities.

- Iconic Brands: Help shape category growth across some of the world’s most loved brands.

- Career Acceleration: Prepare for Director level leadership in a global organization.

Required Skills

- Advertising
- Advertising
- Agile
- AI Concepts
- Analytical Thinking
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Customer Relationships
- Data Insights
- Data Strategies
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
- Marketing
- Marketing Activities
- Marketing Implementation
- Market Research
- Market Segmentation
- Negotiation
- Omnichannel Interactions
- Portfolio Strategies
- Revenue Growth Management

Location(s): Argentina

City/Cities: Capital Federal

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: maio 25, 2026

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.

#J-18808-Ljbffr

Required Skill Profession

Other General

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/pxanp

📌 Senior Manager, Ades, AR&UR (Buenos Aires)
🏢 Coca-Cola HBC
📍 Buenos Aires