Postúlate en Kit Empleo: kitempleo.com.ar/empleo/px7xx

BAT is evolving at pace into a general multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry To achieve our ambition, we are looking for colleagues who are ready to Be The Change.
Come, join us on this journey! British American Tobacco Argentina has an exciting opportunity for a Marketing Executive in Martinez, Buenos Aires. Our Marketing Executive is the strategic orchestrator of all company-wide marketing initiatives.

This role involves overseeing the creation and distribution of all campaign content, leading the development and approval of product launch plans, and ensuring all activities align with overarching brand objectives. Additionally, is responsible for measuring and optimizing campaign performance to maximize return on investment.

Your Key Responsibilities Will Include

Ensure content aligns with the overall brand strategy and messaging.




Help to provide clear briefs and expectations to agencies.
Lead the development and approval of CPPs for all product launches and marketing initiatives.
Ensure CPPs align with market objectives, target audience, and budget constraints.
Manage the brand cycle grid, ensuring seamless integration of marketing activities across different brands and markets.
Lead the cycle meeting & its cascade.
Oversee the integrated planning of marketing activities across all channels.

Monitor and analyse campaign performance metrics (e.g., ROI, market share, brand awareness).

What are we looking for?

Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or related field.

Additional certifications in CRM, Digital Marketing, Customer Experience, Data Analytics,

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/px7xx

📌 Marketing Executive (Buenos Aires)
🏢 Bat
📍 Buenos Aires