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Mission & Responsibilities
- Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
- Contribute to the client satisfaction
- Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience best practices
- Embody the Mx excellence
- Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
- Contribute to the client satisfaction




- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience ownership
Create optimal Mx, defined as Connection x Context x Content
- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients
- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality contr

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📌 Account Manager Regional (Avellaneda)
🏢 Havas Argentina
📍 Avellaneda