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For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Job Purpose
As part of the Carnegie Media Solutions team, the Media Specialist is responsible for the holistic execution of digital media campaigns, spanning Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, TikTok, etc.), and Display/Streaming (DV360) media. This role involves hands‑on campaign setup, audience creation, bidding, and optimization across all three channels.
Duties and Responsibilities

Support the Strategy team on proposal requests, RFPs, and strategy pivots to achieve client objectives.
Lead the execution of Paid Search and Social Media campaigns, including keyword development, account setup, audience creation, and bid strategy management.
Oversee the setup of Display, Video (YouTube, Pre‑Roll, OTT), and Audio campaigns in DV360.




Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search, Social Media and Display programs.
Manage display and retargeting campaigns within the Google DV360 DSP (Demand‑Side Platform), focusing on inventory selection, targeting and algorithmic bid optimization.

Reporting and Analysis

Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly client‑facing insight notes.
Ensure that campaigns are delivered on time and fully according to defined campaign parameters.
Monitor and evaluate performance across all channels (Search, Social, Display) and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance.
Formulate insights around campaign performance, creative efficacy, keyword structure,

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/ngewa

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