Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mtygp

We are a Silicon Valley based product company building a next-generation, AI-native platform for the hospitality industry.
Looking for a Director of Marketing who understands hotels, understands technology, and knows how to turn that knowledge into real growth.This role is adecuado for someone who has marketed to hotel decision-makers before and enjoys building campaigns, writing compelling content, and generating measurable demand.About the RoleWe're building something special for the hotel industry, and we're looking for a Director of Marketing who feels at home in the world of hotel technology.If you've spent meaningful time marketing to hoteliers, understand how hotel decision-makers think, and enjoy rolling up your sleeves to create campaigns that drive pipeline, you'll thrive in this role.This is a hands-on, full-funnel leadership role responsible for building and scaling our marketing engine.
You will oversee demand generation, product marketing, content creation, and go-to-market strategy while working closely with Sales to drive qualified leads and revenue growth.The hospitality industry values clarity, trust, and solutions that make operations easier.
We're looking for someone who knows how to communicate exactly that.What You'll Be DoingDevelop a deep understanding of the hotel ecosystem, including independent hotels, management companies, and brand-affiliated properties.Stay closely connected to the needs and priorities of hotel decision-makers such as:General ManagersDirectors of Sales and MarketingRevenue ManagersDigital marketing leadersIT leadersUse these insights to shape messaging, positioning, and campaigns that resonate with hotel operators.Owning the Marketing EngineBuild and manage the full marketing funnel—from awareness through lead generation, nurturing, and conversion to sales.Key areas include:Demand generation strategySEO and digital acquisitionEmail and lifecycle marketingWebinars and industry eventsCampaign development and executionYour goal is to ensure marketing consistently generates qualified pipeline for the sales team.Leading Blog and Thought Leadership StrategyOwn and grow the company's blog and thought leadership presence to establish authority in the hospitality technology space and drive inbound demand.This includes:Writing and overseeing blog content focused on hotel industry trends and insightsCreating thought leadership around topics like AI in hospitality, guest engagement, and direct booking strategiesDeveloping SEO-driven blog content that attracts hotel decision-makers researching solutionsImplement AI Engine Optimization (AEO) strategies to ensure the company and its content are discoverable through AI agents like Copilot, ChatGPT, Perplexity, and other emerging AI-driven discovery platforms.Repurposing blog content into campaigns, LinkedIn posts, webinars, and sales materialsCreating Content That Speaks the Hotel Industry's LanguageDevelop and oversee content that resonates with hospitality leaders, including:Blog articles and thought leadership piecesIndustry guides and educational resourcesCase studies and ROI storiesCampaign messaging and landing pagesThe goal is content that feels authentic, practical, and directly relevant to hotel operators, while positioning the company as a trusted voice in hospitality technology.Becoming Deeply Fluent in the ProductYou will develop strong product knowledge and become fluent in how the platform works.This includes understanding:How the product integrates into the hotel technology stackThe operational problems it solves for hotel teamsThe value it creates for revenue growth and guest engagementThis fluency will help shape messaging, positioning, and product launches.Partnering Closely with SalesMarketing and sales alignment is critical in this role.You will work closely with the sales team to:Align on pipeline and growth targetsDevelop campaigns that generate qualified opportunitiesSupport sales with content, messaging, and materialsContinuously improve lead quality and funnel performanceUsing Data to Drive DecisionsTrack performance across the funnel and continuously improve marketing efficiency.You will analyze:Campaign ROIFunnel conversion metricsCustomer acquisition trendsMarketing should be measurable, predictable, and scalable.Success in This RoleSuccess in this role will be measured by the ability to build a scalable marketing engine that consistently generates qualified pipeline.Key outcomes include:Growth in marketing-sourced and marketing-influenced pipelineConsistent generation of qualified leads for the sales teamIncreased inbound demand through SEO, blog content,



and thought leadershipStrong campaign performance across webinars, events, and digital channelsClear and compelling positioning that resonates with hotel decision-makersWhat We're Looking ForExperience marketing to hotels or within the hospitality technology ecosystemExperience in B2B SaaS marketing and demand generationProven ability to generate qualified pipeline and measurable revenue impactStrong writing and storytelling skills, including blogs and thought leadership contentAbility to translate complex technology into clear, compelling messagingComfort operating both strategically and hands-onExperience collaborating closely with sales teams in a pipeline-driven environmentInterest in AI-driven platforms, automation, and emerging technology transforming hospitalityExperience at or working with hospitality technology platforms such as hotel CRM, guest engagement, marketing automation, revenue management, or hotel operations platforms is highly valued.Why You Might Love This RoleYou enjoy understanding how an industry works and building marketing that speaks directly to it.You like owning the entire marketing engine, not just one channel.You enjoy turning insight, content, and campaigns into measurable growth.You want to help shape how the hospitality industry adopts the next generation of technology.Why Join UsYou'll be joining a modern AI-native product company that is helping reshape how hotels understand their guests, grow direct bookings, and operate more intelligently.This is a rare opportunity to help introduce AI-powered guest engagement and marketing technology to the hospitality industry while building a marketing engine that drives real growth.Your work will directly influence:How the industry understands our productHow we position ourselves in the marketHow we generate scalable demandYou won't just run campaigns—you'll help define how a new category of hospitality technology is introduced to the market and adopted by hotel leaders around the world.If you're energized by hospitality, great products, and building a marketing engine that truly moves the needle, we'd love to meet you.
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Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mtygp

📌 Director Of Marketing | Hotel Technology Experience Required (Godoy Cruz)
🏢 Directful
📍 Godoy Cruz