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OverviewAgency : Havas GroupJob Description : The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group. The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.Mission & ResponsibilitiesMedia Experience best practicesEmbody the Mx excellenceChampion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and contentWork closely with data and strategy communities as well as client leadership and specialists’ teamsBuild relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendationsContribute to the client satisfactionEnsure optimal Mx deliveryEnsure audience planning and data integration from Mx brief to Mx measurementMedia Experience ownershipCreate optimal Mx,



defined as Connection x Context x ContentWork with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client, brief and strategyDeliver overall experience and articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teamsCreate and present Mx Story to clientsCreate the Mx guidelines in liaise with relevant internal specialist teamsEnsure quality control on plan recommendation against Mx deliveryProvide insightful post campaign optimizationPrevious Experience & Industry Background8 + years professional experi

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📌 Account Manager Regional (Buenos Aires)
🏢 Havas Group
📍 Buenos Aires