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Description :The Senior Analyst is responsible for the overall analytics process and organization that delivers information, insight and recommendations that measure and optimize marketing communications. Develop analytics and business intelligence process through alignment of performance metrics, analytics structure and reporting with overall business and marketing objectives.The Senior Analyst is responsible for the independent analysis and optimization of online and offline marketing campaigns for all assigned accounts, along with ad-hoc requests. This role is responsible for the creation of strategic measurement plans, leadership of the business trends and performance, providing recommendations to enhance both tactical and strategic campaign and business outcomes. The Senior Analyst maintains and enforces of department SOPs/protocols directly relating to their job responsibilities.
Some supervisory duties may be required.- Responsible for providing regular campaign analysis and optimizations using a defined set of KPIs for all assigned accounts.- Understands and is able to explain to others the intricacies of specific markets and or targets.- Independently generate monthly campaign performance analyses and optimization recommendations to planning teams.- Collaborates with data analytics team to ensure data is being collected from both client and suppliers for objectives and KPI’s.- Builds measurement plans based on strategic imperatives, communications objectives and media strategies.- Provides data/research support to client/planning teams.- Develops a thorough knowledge of each client's data sources.- Works closely with manager to generate reporting and analysis of trends and support for optimization efforts.- Proactively identifies and interprets key drivers behind marketing and media performance, and deliver insights to channel owners to optimize efficiency of spend and performance of media as aligned with business goals. Contract Type : PermanentHere
Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mq78t
📌 Analista Digital Sr. (Buenos Aires)
🏢 Havas Media
📍 Buenos Aires
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