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Agency : Havas Group
Job Description : The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.
Mission & Responsibilities
Media Experience best practices

Embody the Mx excellence
Champion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
Work closely with data and strategy communities as well as client leadership and specialists’ teams
Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
Contribute to the client satisfaction
Ensure optimal Mx delivery
Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience ownership
Create optimal Mx,



defined as Connection x Context x Content

Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Deliver overall experience and articulation of how channels work together
Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

Create the Mx guidelines in liaise with relevant internal specialist teams
Ensure quality control on plan recommendation against Mx delivery
Provide insightful post campaign optimization

Previous Experience & Industry Background

8+ years

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mo6wy

📌 Account Manager Regional (Buenos Aires)
🏢 Havas
📍 Buenos Aires