Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mn8mg

We are looking for a Digital Marketing Analyst (Media and Social Paid) who can enhance our brand various social and paid media platforms. The Digital Marketing Analyst will be responsible for developing and administering paid social media ads, also defines Display, Content Syndication and other paid media campaigns, in partnership with internal resources and/or external agencies.

**Job Description**:
ABOUT THE ROLE
- Develop and oversee the company’s paid social media strategy across all platforms to boost consumer engagement and profitability
- Work with marketing and creative team members to execute paid social ads
- Ensure that social marketing is fully integrated with all other efforts across the company’s portfolio
- Monitor effectiveness benchmarks for measuring the impact of social media programs (analyze, review and report on effectiveness of campaigns to maximize results)
- Monitor online competitor presences
- Research channels for relevance and trend identification
- Accountable for continuous learning—understanding and monitoring best practices, trends,



methodologies, and technologies/platforms in the ever-changing social landscape
- Collaborates with Campaign Planning team to define paid media strategies in accordance with brand goals and overall company business objectives.
- Manages performance of paid media vendors’ services, including Display, Retargeting, Direct Buys, and Content Syndication.
- Analyzes and interprets digital performance/analytics data on an ongoing basis; identifies trends and actionable insights for continuous optimization.
- Defines and manages paid media tests - e.g. ad copy, dayparting, and landing pages
- Establishes relevant KPIs for the various channels, campaigns and tests
- Crafts monthly, quarterly, and annual digital marketing reports for internal stakeholders.
- Creates special request reports on an as needed basis from the Marketing Leadership and Digital Leadership teams.

ABOUT YOU

Relevant Skills & Qualif

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mn8mg

📌 Digital Marketing Specialist (Buenos Aires)
🏢 Thomson Reuters
📍 Buenos Aires