Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mkewm

**PR & Marketing Specialist**:
**Full time - 40 hrs per week, Remote - South America**

**About Us**:
At **The General Talent Co.**, we provide opportunities to work with leading innovative companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

**About the Role**

This is an opportunity to work with a US based high-quality tequila brand, rooted in authentic Mexican tradition, merging old-world techniques with a contemporary edge. You’ll be at the forefront of crafting a brand experience that resonates with a diverse, discerning audience while highlighting the rich culture and heritage that defines the product.

Our client is seeking a creative and driven Public Relations & Marketing Specialist to help shape the voice of a premium tequila brand that blends artisanal craftsmanship, cultural heritage, and modern sophistication. In this role,



you will play a key part in building and maintaining the brand’s positive image while amplifying its presence in the spirits and lifestyle industries. Your passion for storytelling, deep knowledge of the media landscape, and expertise in creating compelling campaigns will help bring the brand’s unique narrative to life.

**Key Responsibilities**
- **Strategic PR Campaigns**: Develop and execute innovative public relations strategies that elevate brand awareness and drive engagement across target markets.
- **Media Relations**: Cultivate strong relationships with media outlets, journalists, bloggers, influencers, and industry professionals, ensuring consistent, positive coverage across key publications and platforms.
- **Compelling Storytelling**: Craft captivating press releases, media kits, brand stories, and other materials that effectively communicate the brand’s commitment to tradition, authenticity, and artistry.
- **Event Planning & Execution**: Plan and manage high-impact events, including product launches, tasti

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mkewm

📌 Pr & Marketing Specialist (Buenos Aires)
🏢 The Global Talent
📍 Buenos Aires