Field Marketing Specialist (Buenos Aires)

Field Marketing Specialist (Buenos Aires)

02 abr
|
Inspired Thinking Group (ITG)
|
Buenos Aires

02 abr

Inspired Thinking Group (ITG)

Buenos Aires

Contract & Hours: Covering Argentina and Paraguay markets. Part‑time, up to 18 hours per week (may be less depending on market requirements). This is a 12‑month fixed‑term contract. Position Overview As Field Marketing Specialist, it will be your responsibility to oversee the day‑to‑day multi‑channel marketing activity for our general agricultural client across a region delivering marketing campaigns, reviewing performance and proactively providing insights into what’s working well and what isn’t. You will be responsible for all marketing account work, specifically email, SMS, social & WhatsApp channels as well as consulting with dealers in other areas of marketing. Your tasks will be to help dealers execute the quarterly marketing plans for each of the dealers in your designated area. The role carries the responsibility of customer service delivery, as well as operational excellence. Key Responsibilities Annual meeting to ensure the dealer understands the programme and their responsibilities and annual and quarterly aftersales marketing planning.



Digital marketing assessments using desk research of digital channels along with a website report and recommended improvements. South America Consult with dealers on identifying, developing and implementing local offers ensuring dealers follow the targeted communications process, as suitable for their business and in line with Business Plan targets and AGCO strategic initiatives to support dealers to increase their engagement and return on investing in aftersales marketing. Ongoing marketing consultation, including social media support and guidance, utilising a social organic calendar, and to work with the ITG central team and AGCO sales team on territory analysis and produce best practice reports to discuss with Dealers. Attend sales meetings when required and deliver presentations when requested. Create engaging material to educate dealers on effective Aftersales Marketing and train dealers,

📌 Field Marketing Specialist (Buenos Aires)
🏢 Inspired Thinking Group (ITG)
📍 Buenos Aires

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