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Description and Requirements

? About the role

At Lenovo, we are looking for a Sr Marketing Consumer Specialist to join our B2C Marketing team, playing a key role in the planning, execution, and optimization of consumer-focused strategies. This position will have a strong focus on both marketing campaigns and trade marketing initiatives, working closely with the sales team and different sales channels to maximize demand, brand visibility, and conversion.

?️ Responsibilities:

- Design, implement, and optimize B2C marketing campaigns (digital and offline), aligned with business objectives.
- Develop and execute trade marketing strategies together with sales channels (retail, e-commerce, and partners), ensuring proper execution at points of sale.
- Coordinate product launches, promotions, and tactical actions with a strong focus on sell-out.
- Work collaboratively with sales, product, and agency teams to ensure consistent and aligned execution.
- Lead campaign performance analysis, identifying actionable insights and opportunities for improvement.
- Monitor market trends, competitors, and consumer behavior to continuously adjust strategies.
- Manage marketing and trade budgets, ensuring efficient investment and ROI.
- Oversee communication and visibility materials across physical and digital points of sale.




- Prepare POEs and follow up on internal marketing processes.
- Ensure correct application of brand guidelines (Lenovo and partners) across all marketing initiatives.

✅ Requirements

- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
- +4/5 years of experience in B2C marketing, with exposure to trade marketing. Experience in technology or consumer goods companies is a plus. Proven experience working with sales channels (retail, distributors, and e-commerce) and strong knowledge of the retail ecosystem.
- Intermediate English (local scope in Argentina, with participation in calls conducted in English).
- Marketing tools knowledge (role-specific tools will be learned on the job).

? Work model & location

- Av. del Libertador 7208, C1429BMS Cdad. Autónoma de Buenos Aires
- 3 days onsite / 2 days remote
?We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class. Additional Locations: * Argentina - Capital Federal - CABA * Argentina * Argentina - Capital Federal * Argentina - Capital Federal - CABA

Postúlate en Kit Empleo: kitempleo.com.ar/empleo/mbj2e

📌 Sr Consumer Marketing Specialist (Buenos Aires)
🏢 Lenovo
📍 Buenos Aires