09 mar
Coca-Cola HBC
Buenos Aires
At The Coca-Cola Company, passion points create connection. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, EPICS – LATAM to support the execution and delivery of EPICS assets, partnerships, and experiences across the region. This role is hands‑on, execution focused, and critical to ensuring high quality activation of entertainment, influencer, cultural, and sports initiatives.
The idóneo candidate is a strong operator with cultural curiosity, experienced in managing partnerships, events, and experiential marketing initiatives, and eager to grow within a regional EPICS organization.
What You’ll Do for Us
EPICS Activation & Delivery
- Execute EPICS initiatives and activations aligned to regional strategy and brand priorities.
- Support delivery of music, entertainment, influencer, cultural, and sports platforms.
- Ensure flawless execution of rights, assets, and experiences across touchpoints.
Partnership & Stakeholder Coordination
- Manage day‑to‑day relationships with partners, agencies, creators, and rights holders.
- Coordinate with Procurement, Legal, Media, and IMX teams to support contracting and execution.
- Track deliverables, timelines, and dependencies across initiatives.
Performance Tracking & Learning
- Support measurement of activation effectiveness, including brand, engagement, and business KPIs.
- Capture learnings and contribute to best practice documentation and playbooks.
- Identify opportunities to improve execution quality and efficiency.
Integration & Collaboration
- Coordinate with Frontline teams and Bottlers to support local activation.
- Ensure EPICS initiatives are integrated into IMX, Media, and Social plans.
- Support lift and shift of successful executions across markets.
Requirements & Qualifications
- Bachelor’s degree required.
- 7–9+ years of experience in experiential marketing, partnerships, entertainment, influencer marketing, or related fields.
- Experience supporting regional or multi‑market initiatives.
- Strong organizational and project management skills.
- Ability to work effectively in fast‑paced, cross‑functional environments.
- Passion for culture, entertainment, and brand experiences.
- Fluent English required; Spanish or Portuguese preferred.
What We’ll Do for You
- Hands On Experience: Build deep executional expertise in EPICS and cultural marketing.
- Exposure: Work closely with Directors and senior leaders across LATAM.
- Career Path: Clear progression toward Director level EPICS leadership.
- Purpose Driven Work: Help create experiences that connect brands with people and culture.
Skills:
Photography; Relationship Building; Strategic Thinking; Visual Design; User Experience (UX) Design; Graphic Design; Creative Briefs; Waterfall Model; Arts Education; Adobe Illustrator; Visual Graphics (Inactive); Adobe Photoshop; UI UX (Inactive); Storyboards; Motion Graphics; Agency Management; Creative Directing; Creative Design
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📌 Senior Manager, EPICS, AR&UR (Buenos Aires)
🏢 Coca-Cola HBC
📍 Buenos Aires
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.