Senior Director Front Line Marketing - Argentina & Uruguay - [SH069]

Senior Director Front Line Marketing - Argentina & Uruguay - [SH069]

18 ene
|
Coca Cola
|
Buenos Aires

18 ene

Coca Cola

Buenos Aires

Location(s): Argentina

City/Cities: Capital Federal

Travel Required:

Relocation Provided:

Job Posting End Date: January 22, 2025

Shift:

Job Description Summary:

Primary Location:
Primary location will be Buenos Aires, Argentina, no relocation assistance approved for this role.

Focus, Scope, & Impact:

- Front-Line Marketing lead will:

- Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Commercial and Operations Leadership.




- Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Lead regional market development to ensuring the right implementation of projects
- Provide market input for the development of market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
- Execute local media buying in coordination with IMX Media)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with Commercial).
- Will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the other Marketing Leads.

Experience

- Significant mkt and leadership experience (12+ years), including leading teams.




- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Desired Experience working with The Coca-Cola Company's external partners (bottlers and customers)
- Experience working with marketing in large Business Units
- Experience working in cross-functional and cross-geographical teams is preferred

What We Can Do For You

- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world,



which creates a creative culture that supports taking risks and innovation.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.com.ar/empleo/19813360/senior-director-front-line-marketing-argentina-uruguay-sh069-buenos-aires/?utm_source=html

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