Junior Data Analyst Otro

Data is the lifeblood of sales and marketing activities.  The Data Analyst
will work closely with the Sales Operations Manager, Marketing Director and
the VP of Sales to improve and maintain the quality of CRM data in support of
key sales and marketing initiatives.
1. Analyze quality of data:
- Work with sales and marketing leadership to understand the roadmap of
planned business development initiatives.
- Understand the types of data required to support proposed marketing and
sales initiatives.   Analyze existing data and provide prioritized
recommendations to acquire/improve data in alignment with business priorities.
2. Enrich CRM data:
-Identify appropriate data sources, perform research and data entry as needed to enrich CRM data.
-This includes inputting data into CRM system either manually or programmatically--
3. Implement data governance structures:
- Work with sales and marketing leadership to ensure that sales and marketing
staff are assigned clear responsibility for portions of the CRM data in
accordance with their job roles
- Implement processes to preserve data quality.  Identify process issues that
have the potential to negatively impact data quality.
- Data profiling (metadata describing the quality and quantity of data)
- Increasing the quantity of relevant data
- Defining data types required to support sales and marketing priorities
- Meaningfully contributing to the success of a) inside sales representatives
and b) marketing associates
- Ability to leverage data subscriptions ( LinkedIn Sales Navigator, Discover
Org) as needed.
Education: Bachelor Degree
Bachelor degree with STEM focus
Languages: Fluent English is required.
Foreign language skills a plus; especially Spanish and Mandarin.
Strong analytical skills
Communication skills: Strong writing and communicational skills.
Industry knowledge/experience: Exposure to enterprise software / B2B
technology is helpful but not required
Personal skills: Self-motivated, desire to exceed performance expectations,
detail oriented.
Management competencies: Team-orientated, strong sense of ethics.

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